The Business of Hockey

One of the most complex issues facing sports, including hockey, is chronic traumatic encephalopathy, CTE, a brain disease associated with violent head trauma. It has been six years since John Branch’s seminal reporting on the death of hockey fighter Derek Boogard, at age 28, and the advanced CTE which was found in a posthumous study
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Dear NHL, It’s time to move the struggling Arizona Coyotes franchise. It’s been 21 years since Commissioner Gary Bettman proudly relocated a franchise to the state of Arizona, and 21 years later the original vision has yet to come to fruition. The Coyotes were supposed to be one of the thriving sun belt franchises in Bettman’s
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The first task of any marketer is to find the starving crowd. This applies to every business, from the local sandwich shop to the billion-dollar sports franchise, because no matter how brilliant a business idea might seem at first glance, if there isn’t a starving crowd waiting in the wings it’s going to fail. Enough
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Players on an NHL Entry Level Contract (ELC) are capped at a $925,000 salary, but can earn millions more in bonuses if they perform, launching them into veteran-like pay brackets. With the 2016-17 season over, the Stanley Cup back in Pittsburgh, and the NHL awards handed out, we can add up which players reached what
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The sale of exclusive media rights for professional sports entertainment is a global phenomenon. Sports being played at the highest levels around the world are drawing enormous crowds and so too are they drawing the interests of media networks. The result has been bigger rights deals in every league and the ripple effects are especially
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